as seen on TV
as seen on TV

The Gold Standard Guarantee

The Gold Standard is committed to providing you with exceptional customer service and great prices for your gold jewelry. We thank you for the opportunity to serve you.

               

100% SATISFACTION GUARANTEE
The Gold Standard is committed to providing you with an enjoyable, worry-free, hassle-free experience. If you are dissatisfied with any aspect of your transaction, please let us know! If we cannot make it right, we will reverse your transaction and return your gold or jewelry to you.
 

HONEST TRANSACTIONS
As proud members of the Jeweler's Vigilance Committee, The Gold Standard is committed to making your transaction as fair and transparent as possible. We maintain state-of-the-art scales that are certified and calibrated by the State of New York. Your items are weighed and tested in front of you in a friendly and comfortable environment. We have no minimum weight requirements, and unlike many of our competitors never charge hidden refining fees.
 

A HASSLE-FREE EXPERIENCE
The Gold Standard is licensed and insured to trade gold. Our staff is knowledgeable, friendly, and here to make the process of selling your gold or jewelry easy and hassle-free.
 

PERSONAL INFORMATION IS CONFIDENTIAL
We do not sell or trade your personal information with third parties.
 

With locations across Atlanta (and a mobile gold buying unit that comes to you!), you’re just a few minutes away from receiving the highest payout for your jewelry and a quick and easy trade-in experience.We promise you professional, friendly service!

CONSUMER ALERT
WHAT OTHER GOLD BUYERS
DON’T WANT YOU TO KNOW!!


DO NOT SELL YOUR GOLD
TO ANY COMPANY THAT DOES NOT POST THEIR RATES AT THEIR STORES!


You’ll end up with a payout far below the true value of your jewelry, and nothing but hassles, haggles, and headaches. We proudly and prominently post our daily payouts at every one of our stores.
 
BE CAREFUL WITH ONLINE CASH FOR GOLD COMPANIES!!

With gold prices at historic highs, there have been many fly-by-night online cash for gold companies entering the market. How much do you know about the company you are mailing your jewelry to?  Be careful!  The Gold Standard will pay you more than any online gold buyer. We guarantee it 110%!